Released on = November 6, 2006, 12:29 am

Press Release Author = Bruce Kesseleman

Industry = Education

Press Release Summary = Kesselman's book, 46 Union Street, is intended to be a
history (the known and unknown) of fraternity life and the campus itself. Kesselman
sent over 1,000 questionnaires to alumni and undergraduates soliciting information,
historical facts, stories, and references to other individuals making this a
collaborative effort.


Press Release Body = FOR IMMEDIATE RELEASE
CONTACT: Laura Donnely, PR by the Book, (512) 809-4618 or
laurad@prbythebook.com

(NEW JERSEY) Given the recent scrutiny that Greek organizations have come under,
Bruce Kesselman, a graduate of Rutgers University, set out to write a history of the
university that provided him with the leadership skills he has applied to his life
beyond Rutgers campus and the Alpha Epsilon Pi fraternity house.

Kesselman's book, 46 Union Street, is intended to be a history (the known and
unknown) of fraternity life and the campus itself. Kesselman sent over 1,000
questionnaires to alumni and undergraduates soliciting information, historical
facts, stories, and references to other individuals making this a collaborative
effort.

All proceeds from the book go towards undergraduate scholarships in an effort to
reciprocate the leadership training, friendship and the enhancement of future
professional success that Kesselman himself received while at Rutgers.

Kesselman can discuss:

. Shedding new light on the "Animal House" stereotype of fraternal life and its
philanthropic value to community
. Jewish fraternities - their history and future.
. The power of fraternal networking in business
. Books as philanthropy: How 46 Union Street will provide academic scholarships
. The collaboration of numerous influential university personnel and its alumni on
this historical account

Bruce Kesselman, a New Jersey native, has been active on both a regional and
national level for Alpha Epsilon Pi, a nationally recognized Jewish fraternity.
Kesselman is the founder of Money Marketing USA, a strategic marketing consulting
firm and the managing director of over 100 sales representatives and independent
contractors.

DISCLAIMERS

This book has not been authorized, approved, endorsed or edited by Alpha Epsilon Pi
Fraternity, The Alpha Epsilon Pi Foundation, The Office of Fraternity & Sorority
Affairs at Rutgers nor any division or department of Rutgers, the State University
of New Jersey.

The information, material and photographs compiled in this book have NOT been
sanctioned by Alpha Epsilon Pi Fraternity or the Alpha Epsilon Pi Foundation.

Alpha Epsilon Pi Fraternity, the Alpha Epsilon Pi Foundation and Rutgers University
do NOT approve or endorse any of the events or activities described in the book.





Web Site = http://www.prbythebook.com

Contact Details = For more information or to schedule an interview, contact Laura
Donnelly, PR bv the Book, (512) 809-4618 or laurad@prbythebook.com.